If you’ve ever asked this question, you aren’t alone. Many of our clients wonder about this as well.

The simple answer is that the search engines like Google will find you on their own. They “spider” the web every day looking for new sites or edits to sites and will most certainly happen upon your pages.

The more complex answer is that there are ways to help the search engines more easily index your site. This will help your site appear higher in search results for words relating to your industry or area of interest.

This is where SEO comes in. SEO stands for Search Engine Optimization and refers to the effort of a website owner to enhance the chances that their site will prominently appear in search results.

There are many methods in SEO. The common thread, however, is that they all focus on content. After all, if your website uses certain words, it is more likely that the search engines will pull up your site when a user searches for those words. In SEO-speak, these are called keywords.

When you work with an SEO expert, keywords are well-researched and planned to give your site the most exposure for the most commonly searched words on the Internet. And keywords aren’t just inserted into your visible text. It gets inserted into the code for each page on your site. This gives you the maximum exposure for your chosen keywords.

If you have further questions about SEO, please contact us, so we can direct you to our SEO team.

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